The goal of Search Engine Optimization is not simply to bring more visitors to your web site. Effective site optimization results in top search engine rankings that bring increased premium targeted visitors from search engines. Based on the query phrase used at the search engine, these premium visitors are on a mission to find your product or service, so they come pre-qualified, with a high likelihood of converting or performing a desired action on your site.

Search engine optimization is the practice of balancing content, program code and keyword targeted to meet the requirement of spiders to rank well under target keywords in the organic or natural search results (organic results means there is no paid placement). It differs from search engine marketing, which is the practice of tweaking Pay-Per-Click campaigns for optimum return on investment (ROI).
Four Layer of SEO: The four layers of SEO are:

• Analyze
• Optimize
• Develop
• Promote

Analyze is the time spent on evaluating keywords and peeking in on competitors, which includes performing back links and keywords checks on competitors Web sites. To Optimize is to design a Web site that guides the search engine to topic-discovery rather than having the search engine to guess what the Web site is all about. This layer involves a hand full of common SEO best practices. Developing a Web page includes providing a large amount of content via best practices of the Optimize layer: Blogs, RSS, Web forums. Promote layer is a critical layer that aims to get high quality links pointing to a Web site.

Time Frame

Based on the Initial Site Analysis Report, we will be able to successfully promote in 3 Months frame.
Certain areas on the website need to be improved – for your easy understanding – we have categorized them into On-page and Off-page factors; we will be targeting these week areas during the entire duration of the campaign.

On-page and Off-page optimization factors

On-page factors specific to your website includes changes in following areas:

• Optimum keyword density identification through Keyword competitive research. Site lacks this completely.
  

  We will put the selected keywords after doing a detailed Keyword Competitive Analysis everywhere on the website where it matters. Like for instance in the Title, Meta tags, in the contents of the website and as Anchor texts etc.

• Meta tags, Keywords Tags etc – Identification after doing detailed Keyword Competitive Analysis in conjunction with point (1) above.
• Optimizing the current contents (whatever little it is) along with adding more keyword rich articles. (We will add more text/Articles.)
• Improving the navigation flow between the web pages after analyzing the site architecture and linking structure.
• Site Usability Checking.
• Add a Site Map (HTML & Google XML sitemap) to the website.
• Webmaster tool submission
• Analytical Tool Code generation.
• Adding Robot.txt file
• W3C Compilation and CSS Layout (Div Tag based sites)
• Image Optimization
• Heading Tag Optimization

Off-page Factors specific to your website are:

1. Search engine Submissions
2. Starting a Link popularity campaigns to increase the Link Popularity of your website. This is a very important SEO activity to increase site online visibility.
   

   We need to start a manual Link Building campaign to increase the Link Popularity. Search for quality theme based website and approach for link exchange.

3. Hand submission of the web site to major quality Directories and sub-directories
   

   We do Organic (read Manual) submission and do NOT go for bulk submission. We will NOT submit in 100 and 1000s of directories/sites all at once. We will carefully select quality directories and sites to submit your website.

4. Write and Publish Quality content rich Articles for your websites to various Article Directories. This also helps increase online visibility.
5. Write and Publish Press Releases for your websites to various authority PR Directories.
6. Write and Publish RSS (Really Simple Syndication) for your web site. This also helps increase online visibility.
7. Doing Book marking on your web site. This is very helpful for increasing search engine visibility of your web site. It is called Social Tagging.
8. Blog Development
9. Blog Comment and Forum Submission
10. Video Sharing: You Tube, Google Videos
11. Audio Sharing : Picasa, Photobucket, IBIBO
12. Social Networking Sites: Face Book, Orkut, HI5 etc.
13. We are using Artificial Intelligent to optimize your site. This is very important to generating the business on your site.
14. Email Marketing: By sending Newsletters.

Implementation

Each Search Engine Marketing plan is specifically designed and prepared for each client. The plan addresses all the issues related with the Search Engine Marketing and Search Engine Optimisation (SEO) techniques.

We will develop a customized Search engine marketing plan (SEM) encompassing SEO activities.

The following outlines the types of activities, process and steps we will implement to successfully optimise your website:

On Page Optimisation Activities

1. Analysis of site architecture and linking structure between web pages.
2. Keyword research and analysis for a maximum of keywords or phrases
3. Meta tags finalisation & implementation for main pages
4. Existing page optimisation including body text, images, headings, alt, URL’s, etc.
5. Creation of new optimised pages like Article, Links, etc
6. Search engine optimisation review
7. Revised & continuously updated Meta-tags of main pages
8. Server header checks (This checks the server info to insure if the server IP is not blocked or is it falls in SPAM database of Google. Also to check it any form of Re-direct has being used for the website or not etc.)
9. Article identification, implementation into the website along with their publication
10. i.Anchor tag optimisation (Text used for linking with other websites will be used for optimization.)
11. Analysis of Code and page design structure (main Pages) (We will check the codes of the pages to suggest changes if any to improve the search engine friendliness)
12. We use LSI (Latent semantic indexing) technique for web site optimization.
13. i.Monthly reporting

Off Page Optimisation Activities

Analysis and recommendations for external links to site (Number of websites linking to your website):

1. One Way Linking
2. Reciprocal Link Exchange
3. Three way Linking

• Hand submission of web site to quality search engines
• Directory Submissions
    General Directory Submissions
     Niche Directory Submissions
• Article Submissions and their publication
• Press Releases and their publication
• Social Tagging
• RSS Feed Generation
• Blog Development
• Blog Comment and Forum Submission
• Video Sharing: You Tube, Google Videos
• Audio Sharing : Picasa, Photobucket, IBIBO
• Social Networking Sites: Face Book, Orkut, HI5 etc.
• Newsletter Development

Our Process
Stage One – Search Engine Marketing Plan

• Research and develop the Search Engine Marketing (SEM) Plan. It will take 5-6 Days and is based on the findings of a more Detailed Site Analysis.
• Sub-divided all monthly activities into weekly activities to provide you with an accurate picture of all ongoing optimization activities.

Stage Two – Implementation

• On Page Optimization Activities implementation
• Off Page Optimization Activities implementation

Stage Three – Ongoing – Monthly Reporting

• Monthly report including a Keyword rankings reports to keep you updated of your site’s progress through the rankings.
• Monthly Activity report to list out activities done in the month.

Duration & Cost of the SEO Campaign

After doing a brief Site Analysis of site, we are confident of promoting your website for top rankings. The time frame to successfully promote your website for Top ranking is 3 Months.

Additional Features Optional If required:

Pay Per Click:

• Keyword Analysis
• Bid rate
• Account Development
• Daily Budget Setting
• Campaign Generation
• Ad Group Generation
• Add Generation
• Adding keywords with bidding
• Campaign Completion

Report Generation.
Affiliate Marketing: Ecommerce Site Generation
B2B portal Generation
Email Marketing: Maintaining a database for selling the client product and generating the customers.
Google Adsense:Generating Revenue by adding an account in Google adsense and putting the code on the website.
B2B portal Generation